Anchor becomes Panasonic, launches kitchens

(L-R) Mr. Tetsuyasu Kawamoto, Joint Managing Director of Panasonic Life Solutions India Pvt. Ltd., with Mr. Vivek Sharma, managing Director.

Anchor Electricals Pvt. Ltd., a wholly owned subsidiary of Panasonic, recently announced the change in its legal entity to ‘Panasonic Life Solutions India Pvt. Ltd.’ with effect from 01 April, 2019. The brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’.

Anchor Electricals has been a leader in the consumer electrical segment for over five decades. The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country.

Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires, cables and tapes, conduit pipes, lighting, solar, power tools and indoor air quality.

With this step, the brand Panasonic Life Solution will also be foraying into a new category, introducing an all-new, first-of-its-kind modular kitchen, which is on the threshold of its launch in India.

Mr. Tetsuyasu Kawamoto, Joint Managing Director of Panasonic Life Solutions India said, “We aim to offer outstanding products and services across all categories to our consumers. With the new name, our goal will be to transform the vision of ‘Making a better, comfortable life with human-oriented solutions’ to reality.”

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