CIFF-Guangzhou earns more feathers in its cap

Sets records for exhibitor and visitor turnout, business is brisk, and trends are international

Chinese machinery manufacturers matched product for product, and often offered customised solutions to special problems.

The 43rd edition of the China International Furniture Fair (CIFF) ended in Guangzhou in March this year, setting records in participation by exhibitors (4,344) and trade visitors (2,97,759), spread over various events, in two stages spanning 8 days.

Visitors from all over the world – notably Indian traders and manufacturers, numbering only less than the Chinese! – had 7,60,000 square metres of display space to explore.

What was the best proof of the importance and popularity of the show? There were times where the aisles and stands were so crowded that movement was reduced to a crawl.

Some exhibitors stated they had signed orders at the fair for 60% of their annual turnover; and still others had received orders for 500 containers of goods in just two days of the show!

The first phase (18-21 March) was dedicated to home furniture, home decor and home furnishings, as well as outdoor and leisure furniture. The second phase (28-31 March) focused on office furniture and furniture for public spaces, as well as machinery, materials and components for furniture manufacturing.

International technology and material suppliers were out in strength; but Chinese machinery manufacturers matched product for product – and often offered customised solutions to special problems.

Events galore

There were dozens of design events and seminars covering various aspects of the furniture market, which also outlined new trends and inspiration for designers and manufacturers.

The presence of more than 60 well-known Chinese designers encouraged effective interaction with visitors and provided new stimuli on how the design of products and environments may improve the quality of life.

Besides design-conscious and influential buyers from all over the world, there were hundreds of interior designers, from China and abroad, who were interested in finding new and higher quality standards for both home and work environments. This made it a truly international event in terms trends and quality standards.

Nearly 90% of the exhibitors showcased brand-new design collections, as compared to its predecessor, CIFF-Shanghai, in September 2018. And, according to the organisers, more than 50 companies organised on-site launch events.

The Office Show presented the most innovative trends in contemporary work environments, more and more informal and suitable for domestic environments, besides dedicating great space to furnishings for hotels, healthcare institutions and for the elderly.

For the first time, the nearby Nan Feng International Convention and Exhibition Centre was requisitioned to host and present smart office solutions.

Interzum-Guangzhou focused on intelligent technology and other new developments in the field of furniture manufacturing. It hosted world-renowned brands that presented cutting-edge technological solutions by providing a complete view of global manufacturing trends.

The 44th edition of CIFF will be held in Shanghai-Hongqiao from 8 to 11 September, 2019. Another opportunity to explore China as a reliable supplier!

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