CIFF Shanghai is about expanding business channels

Come 5-8 September and the 52nd edition of China International Furniture Fair (CIFF) in Shanghai will warmly welcome all Chinese and international players in the furniture industry, offering effective business solutions in response to the big changes and new challenges of world markets.

Since 2015, CIFF has taken place in March in Guangzhou Pazhou, and in September in Shanghai Hongqiao.

After 8 years of continuous evolution, CIFF Shanghai is focusing on the high-end domestic market while fostering international cooperation, effectively linking the presence of industry-leading brands at the fair with the most important distribution channels in the Chinese and international markets.

This September CIFF Shanghai will firmly focus on the value of innovation and original design, for which two pavilions have been reserved to feature top brands and special exhibitions.

There are activities and services dedicated to the more than a thousand product designers, interior designers, and design professionals involved in CIFF.

The fair will be the ideal business platform for successful positioning in the Chinese market. Brands in attendance will be able to find partners and develop new business channels online and offline while enjoying the opportunity to interact directly and effectively with all major high-end Chinese distributors, including Red Star Macalline.

There are more than 1,500 exhibitors, four themed exhibition events, and an exhibition area of 3,70,000 square metres at the National Exhibition & Convention Center in Hongqiao.

All aspects of the furniture supply chain will be under one roof: home, outdoor, and leisure furniture; furnishing accessories and textiles; furniture for offices and public spaces; as well as machinery for the furniture industry, thanks to its concurrence with the Shanghai International Furniture Machinery & Woodworking Machinery Fair (WMF).

The WMF will host leading brands in furniture manufacturing machinery, environmentally sustainable solutions, safety control devices, packaging machinery, cutting machines, machine parts, manual tools, and more, presenting a top-notch selection for smart home furniture production.

The CIFF urban outdoor furniture exhibition will feature categories such as outdoor furniture and shading systems, accessories, garden decoration and camping equipment.



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