There are over 20,000 species of bees worldwide, but their welfare is jeopardised by human activities (the use of pesticides) and climate change. Yet, these tiny pollinating creatures play a vital role in the balance of an ecosystem, which is imperative for human health and well-being.

ICA Spa has created a cosy shelter not only to accommodate the little friends that protect our ecosystem but also to educate the upcoming generations.

The purpose of the initiative is to provide the general public with a “sustainability space” which will raise awareness primarily among children and teenagers. It is also a valuable way to protect local resources and give Mother Nature a helping hand to do what she does best.

Located along the cycle path of the Castellaro Park in Civitanova Marche, the ‘Bugs Hotel’ was set up on the scientific advice of Hort, a former spin-off of the Department of Agriculture at the Politecnica delle Marche University.

It includes three educational boards containing fascinating facts about the little lodgers of this fun hotel, but also insights into local wildlife. There are five cute outlines of insects made from coloured wood coated with the Arborea Bio range (coatings for exteriors made from materials from renewable sources) that add a touch of whimsy and visual interest to the setting in a joyful celebration of bio-diversity.

An absolute first in their local area, this original project aims to reach out to school children, especially the primary-school segment; but basically, this is a universal theme that is of interest to all age ranges.

ICA will be holding 20 classroom lessons lasting 2 hours per session and a qualified agronomist will lead children through an exciting journey of discovery into the little world of bees, butterflies, and other small “heroes” who preserve the world we know and love.

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