Forestry Innovation Consulting India (FII India), popularly known as Canadian Wood, was at the centre of all activities at IndiaWood 2024, which gave it an opportunity to engage with industry professionals, showcase its innovative timber solutions, and contribute to the discourse on sustainable timber construction.

Canadian Wood largely promotes five wood species in India that are sourced from the sustainably managed forests of British Columbia, Canada: Douglas, Western Hemlock, Western Red Cedar, Yellow Cedar and Spruce-Pine-Fir (SPF).

They are recommended for different applications and are available in 23 cities across India through a strong network of more than 40 stockists.

Canadian Wood’s 130-square-metre booth – a meticulously designed model of a high-end luxury hotel room suite with an outdoor balcony – attracted renowned industry experts, architects and visionaries from all over the world.

It showcased the seamless integration of the brand’s timber in various applications, including bedroom and living room furniture, doors and doorframes, windows, panelling, timber screens, sliding windows, bar units, and outdoor furniture.

Designed by renowned architect Gurpreet Singh from Aakar Design Consultants (Delhi), it was crafted in collaboration with renowned wood manufacturers Mas Furniture and Bram Woodcrafting (Mysuru), Josmo Studio (Goa) and Colonial Lumbers (Kannur), to demonstrate the quality and craftsmanship of their furniture achievable with Canadian Wood species.

Pranesh Chhibber, India Country Director of Canadian Wood said: “Anything under the Canadian Wood umbrella is not just legally harvested and certified, it’s a testament to our dedication to environmentally friendly practices. We collaborate with top-line manufacturers in India, educating them on our five unique wood species suitable for various applications.”

Canadian Wood also participated in the Wood in Architecture & Design Conference, a parallel event at the 5-day trade fair, which also included a discussion on the topic of ‘Harvesting Hope: Pioneering Sustainable Future through Timber Construction’.

The discussions also highlighted the pivotal role wood can play in helping India achieve its COP26 commitments, emphasising the importance of legally harvested and certified wood for a sustainable future.

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